Kurs-Übersicht

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Google Ads


Lektionen

Power MBA - Google Ads

00:01:13

Setting the Scene

00:13:03

How Google Ads works

00:14:35

Creating your Account

00:12:19

Overview of the Interface

00:11:54

Structures - Campaign Structures

00:13:23

Structures - Account Settings

00:09:14

Goals Objectives Tracking - Macro vs Micro Conversions

00:09:22

Goals Objectives Tracking - Conversion Tracking

00:15:49

Goals Objectives Tracking - Enhanced Conversions Reporting

00:13:30

Research Keywords Competitors Ads

00:15:29

Research Keywords Competitors Ads - SEMrush Keyword Magic

00:04:13

Research Keywords Competitors Ads - Keyword Group Themes

00:11:14

Research Keywords Competitors Ads

00:12:31

Campaign Setup Overview

00:14:23

Campaign Setup - Ads and Extensions

00:16:17

Campaign Setup - Budgets and Bidding Strategies

00:15:18

Campaign Setup - Negative Keywords

00:13:42

Research Keywords Competitors Ads - Landing Pages

00:16:10

Campaign Setup - Setting Up Your Campaign

00:16:28

Google Ads Editor - Platform Overview

00:09:13

Google Ads Editor - Creating a Campaign

00:13:09

Audience Targeting - Audience Led Marketing

00:13:12

Audience Targeting - Understanding Your Audience

00:15:12

Audience Targeting - Adding Audiences to Campaigns

00:11:24

Wasted Spend

00:12:34

Optimisation - Location Performance

00:06:52

Optimisation - Ad Text Analysis

00:06:41

Optimisation - Auction Insights

00:04:35

Optimisation - Recommendations and Optimisation Score

00:10:01

Optimisation - Change History Annotations

00:06:04

Wrap Up

00:00:36

Google Ads Tutorial für Anfänger auf Deutsch (2024)

01:54:49

Tracking Einrichtung

00:07:04

Budget berechnen für Ads

00:15:05

Google Verwaltungskonto anlegen

00:10:20


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